Workshop / Training
What AI Says About Your Firm — And How to Change It
A practical group session on Answer Engine Optimisation (AEO) for referral networks, agency teams, and professional services associations. Matthew Bilo shows participants exactly how AI platforms like ChatGPT, Perplexity, and Google AI Overviews currently describe their businesses — and the specific signals that change those answers.
What the Workshop Covers
The workshop runs 90–120 minutes and is structured around six modules, combining live AI demonstrations with practical frameworks participants can apply immediately.
Why AI Answers Are Different From Search
A plain-English explanation of how AI platforms like ChatGPT and Google AI Overviews generate answers — and why ranking on Google does not guarantee appearing in AI-generated responses.
Live AI Visibility Audit
Matthew Bilo runs live AI queries about participant businesses during the session — demonstrating exactly how each firm is currently described across ChatGPT, Perplexity, and Google AI Overviews.
The Algorithmic Trinity
A practical breakdown of the three signals AI platforms use to decide whether to cite a business: Knowledge Graph verification, corroboration across authoritative sources, and structured on-page signals.
Entity Architecture Explained
What a Knowledge Graph entry is, how Wikidata and Google's Knowledge Graph interact, and why entity disambiguation is the foundation of AI visibility — explained without jargon.
The Kalicube Process™ Framework
An overview of the Kalicube Process™ developed by Jason Barnard — the three-phase methodology LogitRank applies for Australian clients — adapted for the workshop audience's context.
Three Actions to Take This Week
Each participant leaves with three specific, prioritised actions they can take within seven days to improve how AI platforms describe their business — no technical background required.
Who the Workshop Is For
The workshop is designed for groups of 8–30 participants who want a practical introduction to Answer Engine Optimisation — without committing to a consulting engagement first.
It is particularly suited to referral networks and business groups where members span multiple professional services categories — legal, financial, health, and trade — and where AI-generated answers are increasingly influencing referral outcomes. Agency teams introducing AEO as a client service line are also a strong fit.
No technical background is required. The session is structured so that business owners and marketing managers can engage with the material directly, while technical participants get the schema and Knowledge Graph specifics they need to act.
The live audit format means participants see the problem for their own business — not a hypothetical.
Workshop / Training — $800–$1,200 per session
Session pricing depends on group size, format, and whether pre-session AI visibility reports are prepared for each participant. Register interest below to discuss a session for your group or association.