LogitRank

Research

LogitRank Research: AI Visibility Data for Australian Financial Services Firms

Monthly digests tracking how AI platforms represent licensed financial services firms, citation rates, entity accuracy, hallucination frequency, and what the data means for financial planners, mortgage brokers, accountants, and SMSF advisers.

Research is conducted independently by LogitRank and is not peer-reviewed, not affiliated with any regulator, and not endorsed by ASIC or any industry body. Findings are published for informational purposes only.

Research Digests

Monthly synthesis of industry studies filtered for applicability to Australian licensed financial services firms, financial planners, accountants, mortgage brokers, SMSF advisers, and investment managers.

5 studies · AFSL firms · March 2026

Published

AI Visibility Research Digest: Australian Financial Services Firms, March 2026

Synthesis of five industry studies on AI citation behaviour for financial services content.

Covers finance-specific citation rules (shorter content, 10–19 headings, front-loaded claims), the 68% brand invisibility benchmark, LinkedIn Articles vs feed posts (5.8× citation difference), and person-entity recognition for AFSL principals. Filtered for applicability to financial planners, mortgage brokers, accountants, SMSF advisers, and investment managers.

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Interactive Data

Live visualisations built from LogitRank's AI platform inspection data.

8 cities · ChatGPT + Google AIO · April 2026

Live

Financial Adviser AI Visibility Map — Australia 2026

3D network map of which directories and domains ChatGPT and Google AI Overviews cite when answering “Who is the best financial adviser in [City]?” across 8 Australian cities. Click any node to explore per-city platform attribution.

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Apply this research to your own entity

The AEO methodology and entity-accuracy framework behind LogitRank's research programmes are the same tools applied in client work. The Free 5-Platform AI Presence Scan runs the same baseline queries used to score entities in LogitRank's entity-accuracy framework.