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Victoria Insurance Brokers Ranked by AI Visibility — Who Appears in ChatGPT, Perplexity, Gemini and Google AI Overviews?

LogitRank ran Answer Engine Optimisation (AEO) snapshots on Victoria's AFSL-licensed general insurance brokers across five query types — category discovery, entity recognition, owner identity, reputation, and service capability — on four platforms. Score is out of 40: each query-platform combination contributes 2 points for a confident citation, 1 point for a hedged citation, and 0 for no result or disambiguation failure.

·2 firms tested·scored out of 40

Important: Rankings reflect AI citation visibility only — not service quality, qualifications, client outcomes, pricing, or regulatory compliance. A high score means AI platforms cite this firm more consistently; it is not an endorsement. All scores are based on snapshots taken on specific dates (shown per entry) and will change as AI platforms update. LogitRank is not affiliated with any firm listed. To request a correction or removal, contact matthew@logitrank.com.

Score key:Full citation (2 pts) — named in response, no hedgingHedged citation (1 pt) — named with uncertainty language or disambiguation issueNot cited (0 pts) — absent or disambiguation failure
#1
Johansen Insurance Brokers

Snapshot:

Johansen Insurance Brokers (AFSL 226601, Steadfast Group, founded 1970, Bendigo VIC) is absent from primary recommendation lists on all five platforms for the best-in-city query. ChatGPT mentions the firm as a tertiary "other solid options" entry after three ranked competitors. The director is not connected to the firm on four of five platforms — ChatGPT, Perplexity, Gemini, and Google AI Overview return an English footballer with the same name as the primary result. Gemini unprompted surfaces a 2017 ASIC incident involving a former broker on the reputation query (firm cooperated fully; ~$13k restitution paid); Copilot separately names GT Insurance Brokers and McCormick Harris as having stronger public review footprints. Google AI Overview returns a generic insurance response with no mention of Johansen on the reputation query.

21/40
GPTPlexGemGAIOTotal
Category1/8
Entity8/8
Owner0/8
Reputation4/8
Service8/8
Platform6564
#2
Coverforce Aughtersons

Snapshot:

Coverforce Aughtersons (Kew East, Melbourne; Steadfast Group) is absent from all five platforms on the best-in-city category query — McKenzie Ross is cited by four of five platforms. The managing director is not connected to the firm on any platform — all five resolve the name to a 1897 Australian novelist; one platform introduces a different contemporary Melbourne professional as a potential match. Gemini inaccurately attributes leadership to a wrong individual on both the entity and reputation queries. Google AI Overview returns Coverforce group-level information without identifying the Kew East practice on the service query. ChatGPT hedges on reputation, citing limited independent public review data.

19/40
GPTPlexGemGAIOTotal
Category0/8
Entity7/8
Owner0/8
Reputation6/8
Service6/8
Platform5644

Methodology: Scores are based on AI Visibility Snapshots run by LogitRank. Five query types tested per platform: category discovery, entity recognition, owner/principal, reputation, and service capability. Full = confident citation, no hedging language. Hedged = named with uncertainty qualifiers or disambiguation issue. Not cited = absent or wrong entity returned.

Scores reflect AI platform behaviour at the snapshot date shown per entry and will change as platforms update. These rankings do not assess, compare, or imply anything about the quality of financial advice, AFSL compliance, client outcomes, or suitability of any listed firm. LogitRank (ABN 86 367 289 522) is not an Australian Financial Services Licensee.

Is your firm missing from this list?

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