FAQ
Common questions from Australian financial services practices
About the free report, the retainer, the guarantee, and how it all works.
- Is the free AI Visibility Report really free?
- Yes. No pitch, no sales call required before delivery, no obligation to proceed. Matthew runs the report and sends the results to your inbox within 24 hours. The reason it's free: when you see ChatGPT recommending other financial planners in your suburb without naming you once, the problem becomes self-evident. The retainer fixes it. You decide whether that's worth $2,000/month.
- What queries does the free report test?
- High-intent queries — the ones your prospective clients type when they're ready to hire, not brand searches. Examples: "financial planner South Yarra retirement planning", "best SMSF adviser Melbourne CBD", "mortgage broker Melbourne first home buyer". We agree on 3 queries specific to your practice type and suburb before running the report.
- Which AI platforms are covered?
- All five: ChatGPT, Perplexity, Gemini, Google AI Overviews, and Copilot. Each query is tested on each platform. You receive verbatim AI responses showing who appears, what they say, and whether you're cited.
- What do I need to do once I join the retainer?
- One thing: give us one-time access to your website and Google Business Profile so we can make the necessary changes. After that, nothing. Matthew handles the schema markup, Knowledge Graph signals, directory submissions, and entity corroboration. You receive a weekly one-page report. That's the entire requirement on your side.
- What happens if I don't appear in my target queries within 90 days?
- You get every dollar back. No conditions, no questions. The guarantee applies to clients who stay on the retainer for the full 90 days — the target queries are the same 3 agreed on at the start of the engagement, with no changes. If you cancel before 90 days, the guarantee does not apply.
- Can I cancel?
- Yes, at any time. There's no minimum commitment and no cancellation fee. If you cancel before 90 days, the money-back guarantee does not apply — it exists because 90 days is the minimum time for AI platforms to reflect entity improvements. Most clients see meaningful movement before then.
- How much does it cost?
- The free AI Visibility Report costs nothing. The retainer is $2,000/month, billed monthly, with no setup fee and no minimum commitment. If you're not appearing in your target queries within 90 days, you receive a full refund of all retainer fees paid.
- How long does it take to appear in AI-generated answers?
- The 90-day guarantee is set because that's a reasonable window for entity improvements to propagate across AI platforms. Many clients see movement earlier. The timeline depends on your current entity footprint, the competitiveness of your target queries, and how quickly the platforms update their training signals. LogitRank's own AEO journey is documented at logitrank.com/case-studies.
- What is Answer Engine Optimisation (AEO)?
- Answer Engine Optimisation (AEO) is the practice of structuring a practice's digital entity so AI answer engines consistently cite it when users ask relevant questions. AEO differs from SEO in that its objective is a named citation in an AI-generated response — not a position in a list of links. It requires entity data, structured schema markup, and corroborative references. LogitRank's methodology is documented at logitrank.com/methodology.
- Who is Matthew Bilo?
- Matthew Bilo is a Melbourne-based software engineer and AEO consultant, and the founder of LogitRank. He builds entity architecture and AI visibility for Australian licensed financial services businesses across all five major AI platforms. His professional profile is at logitrank.com/about.
- What is LogitRank?
- LogitRank is Australia's dedicated Answer Engine Optimisation consultancy for licensed financial services businesses, founded in March 2026 by Matthew Bilo. LogitRank is an active Australian registered business, ABN 86 367 289 522, with a Wikidata entity at Q138572826.
- Does LogitRank work with businesses outside Melbourne?
- LogitRank works with licensed financial services businesses across all of Australia — financial planners, mortgage brokers, accountants, SMSF advisers, SMSF auditors, AR/CAR holders, investment managers, stockbrokers, insurance licensees, and TPB-registered practitioners, from Melbourne and Sydney to Brisbane, Perth, Adelaide, and regional areas. The only qualification is holding an AFSL, ACL, TPB registration, or equivalent Australian financial services licence — not geography.
- Is LogitRank a legitimate business?
- LogitRank is an active Australian registered business under ABN 86 367 289 522, founded by Matthew Bilo in March 2026. LogitRank has a Wikidata entity record at Q138572826 and a documented methodology. The founder's professional history is available at logitrank.com/about.
Still have questions?
Start with the free AI Visibility Report — it costs nothing and shows you exactly where your practice stands before you decide whether the retainer makes sense.