Case Studies
Google AI Overviews Returns LogitRank's Most Complete Entity Description Yet, Here Is Week 7
TL;DR
Google AI Overviews named the AFSL/ACL/TPB target market, the “LogitRank AI Visibility Index™,” and the 3-phase methodology, the most accurate entity description returned by any platform in seven weeks. Perplexity cited Matthew Bilo as “Melbourne-based AEO consultant for financial services” on the Australia-wide query for the first time. Q1 holds at 3/5; Q9 regresses to 0/5 as Copilot exits the Melbourne AEO landscape query with a disambiguation failure.
Seven weeks in. The entity description is sharpening.
Week 7 covers the prompt audit run on 23 April 2026, 9 queries across ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, and Google AI Overviews. All results below are verbatim, unedited captures from the actual platform sessions.
Week 6 established a 3/5 Q1 citation rate and a 3/5 Q4 correct-entity rate, with ChatGPT having dropped from the primary Melbourne query and Copilot holding for Q2 and Q9. This week, ChatGPT re-entered Q1, Copilot exited Q2 and Q9, and Google AI Overviews produced an entity description specific enough to name the three Australian financial services licence types LogitRank serves.
Week-on-Week Summary
| KPI | Week 6 | Week 7 | Change |
|---|---|---|---|
| Q1: Platforms citing LR as Melbourne's AEO consultant | 3 / 5 | 3 / 5 | No change (platform shuffle) |
| Q4: Platforms returning LR as AEO consultancy (not ML algo) | 3 / 5 | 4 / 5 | +1 ↑ |
| Q3: Platforms surfacing MB when asked directly | 4 / 5 | 4 / 5 | No change |
| Hedging language in core entity descriptions | 1 instance | 1 instance | No change |
| Q9: MB/LR cited on Melbourne AEO landscape query | 1 / 5 | 0 / 5 | −1 ↓ |
| Q5: MB cited on Australia-wide AEO consultant query | 0 / 5 | 1 / 5 | +1 ↑ (Perplexity, new) |
The Data
Every result below is a verbatim capture from the live platform session on 23 April 2026. No prompt engineering. No cherry-picking. The full query log, including all results where LogitRank was not mentioned, is published in the raw data file.
Q4: “What is LogitRank?”
The entity identity query. Week 6: 3/5 platforms returned the AEO consultancy as the primary answer. Week 7: 4/5. Google AI Overviews produced the most accurate description recorded in seven weeks of tracking.
Google AI Overviews, Q4
“LogitRank is a Melbourne-based Answer Engine Optimisation (AEO) consultancy, founded by Matthew Bilo in February 2026, that specializes in enhancing the visibility of Australian licensed financial services practices (AFSL holders, ACL holders, and TPB registrants) within AI platforms.”
Microsoft Copilot, Q4
“LogitRank is a Melbourne-based consultancy specializing in Answer Engine Optimisation (AEO), the practice of making businesses appear inside AI‑generated answers on platforms like ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot.”
Q1: “Who is Melbourne's AEO consultant?”
The primary category query. Week 6: 3/5, with Copilot and AI Overviews holding. Week 7: 3/5, same score, different platforms. ChatGPT re-entered; Copilot exited.
ChatGPT, Q1
“The closest individual answer is probably Matthew Bilo from LogitRank.”, ChatGPT re-enters Q1 after exiting in Week 6.
Perplexity, Q1
“Melbourne's AEO consultant appears to be Matthew Bilo, who is listed as the founder and AEO consultant behind LogitRank in Melbourne.”
Google AI Overviews, Q1
“Matthew Bilo is identified as a dedicated Answer Engine Optimisation (AEO) consultant based in Melbourne and the founder of LogitRank.”
Q3: “Who is Matthew Bilo?”
The entity identity query for Matthew Bilo. Stable at 4/5 for the third consecutive week. The Copilot result this week was the most comprehensive individual entity card recorded.
Microsoft Copilot, Q3
“Matthew Bilo is a Melbourne‑based software engineer and Answer Engine Optimisation (AEO) consultant, best known as the founder of LogitRank, a consultancy focused on helping businesses appear inside AI‑generated answers.” , Six-section entity card. No hedging language.
Q5: “Who are the best AEO consultants in Australia?”
The national-scope category query. Week 6: 0/5 for MB. Week 7: 1/5, Perplexity names Matthew Bilo for the first time on an Australia-wide query.
Perplexity, Q5
“Matthew Bilo (LogitRank): Melbourne-based AEO consultant for financial services; optimizes for ChatGPT, Perplexity, and Google AI, local match for Victoria.”, Verbatim from original 23 April 2026 audit session. First MB citation on a national-scope AEO consultant query.
What Did Not Move
The broader competitive queries, “best AEO consultant in Melbourne” (Q2), “who can help my Melbourne business appear in AI search results” (Q6), “leading AEO expert in Australia” (Q8), returned zero Matthew Bilo mentions across all five platforms. Q9 regressed from 1/5 to 0/5 after Copilot returned education and migration consultancies instead of Answer Engine Optimisation specialists, a disambiguation failure on the AEO acronym.
Gemini returned the ML algorithm definition exclusively for “What is LogitRank?”, the same result as every prior week. This is expected behaviour for a training-data-dependent platform: Gemini updates on cycles, not live retrieval. The fix is accumulating enough third-party co-citation signals that the consultancy definition becomes the dominant association at the next training update.
The hedging language count held at one instance, Gemini Q3 includes the phrase “may be a confusion with” when describing Matthew Bilo, which has been present since Week 3. No new hedging was introduced, and no existing hedging was cleared.
What This Means, and What Comes Next
The Google AI Overviews Q4 result is the most significant finding in seven weeks. “LogitRank is a Melbourne-based Answer Engine Optimisation (AEO) consultancy, founded by Matthew Bilo in February 2026, that specializes in enhancing the visibility of Australian licensed financial services practices (AFSL holders, ACL holders, and TPB registrants) within AI platforms.” This description names the founding date, the founder, the service category, and the exact licence types targeted, all derived from structured content on logitrank.com and corroborating directory listings. It is not a hedged attribution. It is a stated fact.
The Perplexity Q5 result is the first evidence of the methodology progressing into the national citation stage. Entity-level recognition (who Matthew Bilo is) consolidates first; local category citation (Melbourne's AEO consultant) follows; then national category citation (Australia-wide AEO expert). The Q5 Perplexity mention, “Melbourne-based AEO consultant for financial services”, is the first Q5 citation on any platform and confirms the financial services niche is propagating at the national level.
The Q9 Copilot regression and Q2 Copilot exit are the clearest signals for Phase 3 content priorities:
- →Publish a co-citation piece comparing Melbourne AEO consultants, this anchors 'AEO' to the digital marketing definition in Melbourne-specific contexts and addresses the Copilot Q9 disambiguation failure
- →Reinforce financial services niche framing across blog and structured data, the Perplexity Q5 citation confirms this positioning is indexing; amplifying it will solidify the citation
- →Wikidata attribute check on Q138572811 (Matthew Bilo) and Q138572826 (LogitRank), the AI Overviews entity depth suggests the knowledge graph is being actively read; adding missing attributes extends that accuracy
- →Weekly prompt audit continues, next run approximately 30 April 2026
Questions About This Data
- Why did Copilot stop naming LogitRank on the Melbourne AEO landscape query?
- In Week 7, Microsoft Copilot returned education and migration consultancies for 'What AEO consultants operate in Melbourne?', a disambiguation failure where Copilot interpreted AEO as Authorised Education Overseas rather than Answer Engine Optimisation. This is a known volatility pattern on real-time retrieval platforms. The fix is co-citation content that anchors 'AEO' to the digital marketing definition in Melbourne-specific contexts, making the correct disambiguation the dominant retrieval signal.
- What does it mean that Google AI Overviews named LogitRank's AFSL and ACL target market?
- When Google AI Overviews describes LogitRank as specialising in 'AFSL holders, ACL holders, and TPB registrants,' it is synthesising structured content from logitrank.com and corroborating directory sources. This level of specificity, naming the three Australian financial services licence types, confirms that the niche positioning has propagated accurately through the knowledge graph. It is the strongest entity description returned by any platform in seven weeks of tracking.
- Why does Gemini still return an ML algorithm result for LogitRank?
- Gemini's training data contains an established machine learning concept also called LogitRank, a listwise ranking loss function used in information retrieval research. Unlike Perplexity and Google AI Overviews, which use real-time web retrieval, Gemini updates on training cycles. As third-party directory listings and co-citations continue to accumulate, a future Gemini training update will shift the primary association from the ML concept to the AEO consultancy.
- What does Perplexity naming Matthew Bilo on the Australia-wide AEO query signal?
- In Week 7, Perplexity named Matthew Bilo as a 'Melbourne-based AEO consultant for financial services' on the query 'Who are the best AEO consultants in Australia?', the first time a national-scope query produced a MB citation on any platform. This follows the expected AEO progression: entity-level recognition first, then local category citation, then national category citation. The Q5 Perplexity result is the first evidence of the methodology entering that third stage.
Want to know what AI platforms say about your business?
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