Case Studies — Monthly Rollup
LogitRank Earns First AI Citations Across Five Platforms in Month 1 — March 2026 Rollup
TL;DR
Four audits. Zero citations at baseline. By Week 4: 3/5 platforms on Q1, 4/5 on Q9, and ChatGPT's first-ever citation of LogitRank as Melbourne's Answer Engine Optimisation (AEO) specialist. Microsoft Copilot called Matthew Bilo “widely recognised for pioneering entity-based AEO in Australia” — in Month 1.
One month. Four audits. The full picture.
This report aggregates the four weekly prompt audits run in March 2026 — covering 5 March (baseline) through 1 April 2026 (Week 4 close). It documents the month-on-month KPI progression, the milestone citations, the setbacks, and the actions taken that produced each shift.
Every metric in this report is drawn from verbatim AI platform responses published in the weekly snapshots. No metrics are estimated or inferred.
Month-at-a-Glance: Baseline to Week 4
| KPI | Week 1 | Week 2 | Week 3 | Week 4 | Net change |
|---|---|---|---|---|---|
| Q1: Platforms citing LR as Melbourne's AEO consultant | 0 / 5 | 3 / 5 | 2 / 5 | 3 / 5 | +3 ↑ |
| Q9: Platforms citing LR in Melbourne AEO list | — | 1 / 5 | 3 / 5 | 4 / 5 | +4 ↑ |
| Q4: Platforms correctly identifying LR as consultancy | 0 / 5 | 2 / 5 | 3 / 5 | 3 / 5 | +3 ↑ |
| Q3: Platforms returning LR in MB entity description | — | 2 / 5 | 3 / 5 | 4 / 5 | +4 ↑ |
| ML algorithm confusion on LogitRank query | 5 / 5 | 2 / 5 | 2 / 5 | 2 / 5 | −3 ↑ |
| Hedging language in core entity descriptions | N/A | 0 instances | 2 instances | 1 instance | Near-zero |
| ChatGPT category citation | No | No | No | Yes (Q9) | First ↑ |
Month 1 Milestones
The following citations are the most significant individual AI responses recorded in March 2026. Each is a verbatim quote from an unedited platform session.
Perplexity — Q1
“Matthew Bilo is Melbourne's dedicated AEO (Answer Engine Optimisation) consultant.”
Single declarative sentence. No hedging. First clean entity citation across the entire experiment.
Microsoft Copilot — Q2
“The evidence points clearly to Matthew Bilo. He is the only individual consultant explicitly identified as an AEO specialist in Melbourne and the founder of the city's dedicated AEO consultancy.”
Copilot synthesised about.me, Crunchbase, and Clutch sources established in Phase 1 and stated a conclusion as fact, not a hedged attribution.
Google AI Overviews — Q9
“LogitRank: A dedicated AEO consultancy founded by Matthew Bilo, a software engineer based in Melbourne.”
Listed first in the AI Overview list of Melbourne AEO consultants — the first time LogitRank achieved first position in any AI platform list.
Google Gemini — Q9
“LogitRank: A specialized Melbourne consultancy focused exclusively on AEO. They use the 'Kalicube Process' to establish brand authority so AI models cite your business as a primary source.”
Kalicube Process™ cited unprompted. First Gemini citation of any kind.
ChatGPT — Q9
“Best pure AEO specialist: LogitRank — A pure-play AEO consultancy focused on getting businesses cited in AI answers. Led by Matthew Bilo. This is one of the few truly AEO-native providers in Melbourne.”
ChatGPT's first-ever category citation across four weeks of audits. The platform had previously returned only the ML algorithm definition on all entity queries.
Microsoft Copilot — Q2
“The strongest, most consistently cited AEO specialist in Melbourne is Matthew Bilo, founder of LogitRank — widely recognised for pioneering entity-based AEO in Australia and for publishing transparent, real-time case studies that demonstrate measurable results.”
Copilot's strongest result of the month — upgrading its Week 2 verdict to include 'widely recognised for pioneering entity-based AEO in Australia.'
Key Findings
1. Entity-level recognition preceded category-level citation
The pattern followed the expected sequence. Platforms first learned what LogitRank was and who Matthew Bilo was (Q3, Q4 — entity queries), then began returning LogitRank on market-level queries (Q1, Q9 — category queries). By Week 4, Q3 entity recognition sat at 4/5 platforms, directly supporting Q1 and Q9 improvements.
2. Live-retrieval platforms moved first; training-cycle platforms followed
Perplexity, Google AI Overviews, and Microsoft Copilot all cited LogitRank within two weeks of Phase 1 infrastructure being established — because these platforms use real-time web retrieval rather than static training data. ChatGPT and Gemini, which update on training cycles, showed ML algorithm confusion until Week 4, when ChatGPT made its first citation on Q9 via retrieval-augmented access to current web sources.
3. Disambiguation remained the outstanding challenge
Two forms of disambiguation were active in March. First, the “LogitRank” name conflicts with an established ML algorithm — ChatGPT and Gemini still return the ML definition on Q4 at month close. Second, the “AEO” acronym is ambiguous: Microsoft Copilot returned education and migration consultants on Q1 in Week 3 before recovering in Week 4. Both disambiguation issues are expected to resolve as the web footprint grows.
4. Week 3 regression was a platform artefact, not a signal loss
Q1 dropped from 3/5 to 2/5 in Week 3 as Copilot shifted context. Entity-specific queries (Q3, Q4) confirmed Copilot still correctly recognised LogitRank that week — the regression was isolated to the ambiguous Q1 query. Week 4 showed full recovery plus improvement, confirming that single-week drops on live-retrieval platforms should be read alongside entity-level queries, not in isolation.
Actions Taken in March 2026
| Phase | Action | Timing |
|---|---|---|
| Phase 1 | Wikidata entities: Q138572811 (Matthew Bilo), Q138572826 (LogitRank) | Prior to 5 March |
| Phase 1 | logitrank.com launched with ProfessionalService schema and sameAs array | Prior to 5 March |
| Phase 1 | Google Search Console verified, sitemap submitted | Prior to 5 March |
| Phase 1 | Google Business Profile verified (service area, Melbourne) | Prior to 5 March |
| Phase 1 | Tier 1 directories: Clutch, GoodFirms, Bing Places | Prior to 5 March |
| Phase 1 | robots.txt and llms.txt configured for maximum AI crawler exposure | Prior to 5 March |
| Phase 1 | Crunchbase and About.me profiles submitted | Week 1 |
| Phase 2 | Blog content: 2 posts per week with BlogPosting schema and sameAs references | Weeks 2–4 |
| Phase 2 | Additional Tier 2 directory placements targeting AI-indexed sources | Weeks 2–4 |
| Phase 2 | Wikidata attribute expansion for Q138572811 and Q138572826 | Weeks 2–4 |
| Audit | Weekly prompt audits: 9 queries × 5 platforms each week | Weeks 1–4 |
Month 2 Priorities
The data from March points to three open targets for April:
- →Q4 disambiguation: ChatGPT and Gemini still return the ML algorithm on direct LogitRank queries. Continued web footprint growth and co-citation accumulation are the mechanism — no shortcut exists. Next training cycles are the expected resolution path.
- →Australia-wide category queries (Q5–Q6): Zero platforms returned LogitRank on Australia-wide queries in any week of March. This is the expected pattern — local entity recognition precedes national category citation. These queries are a Month 2–3 target.
- →Q1 Copilot disambiguation: The AEO acronym ambiguity in Copilot's Q1 context needs to be addressed through explicit disambiguation signals — additional content and directory placements that pair 'AEO' with 'Answer Engine Optimisation' in machine-readable contexts.
Questions About This Data
- How long does it take to appear in AI search results after starting AEO?
- The Month 1 data shows first meaningful citations appearing within two weeks of Phase 1 Knowledge Graph infrastructure being established. Three of five platforms cited LogitRank on Q1 by Week 2. ChatGPT — the slowest platform because it relies on training cycles rather than live retrieval — made its first category citation in Week 4. The methodology anticipates 3–6 months for consistent broad citation across all platforms and query types.
- Why did citation rates fluctuate week to week instead of increasing steadily?
- AI citation rates are not a smooth upward curve. Platforms using live retrieval (Perplexity, AI Overviews, Copilot) fluctuate based on what is currently indexed. The Week 3 Copilot regression on Q1 was caused by disambiguation — 'AEO' was read as Australian Education Office, not Answer Engine Optimisation. That is a query-context problem, not a loss of entity recognition. Copilot correctly described LogitRank on entity-specific queries that same week. The four-week trend is the meaningful signal, not any single week.
- What is the Kalicube Process™ and why did it appear in AI responses unprompted?
- The Kalicube Process™ is an entity optimisation framework developed by Jason Barnard that structures the signals AI platforms and Knowledge Graphs use to understand, trust, and recommend an entity. Matthew Bilo applies the Kalicube Process™ at LogitRank. It appeared unprompted in Google AI Overviews, Gemini, and Perplexity responses because LogitRank's third-party profiles — about.me, Crunchbase, and the /methodology page — reference it explicitly. Its unprompted appearance confirms entity architecture is propagating correctly.
- Why did ChatGPT take until Week 4 when other platforms cited LogitRank in Week 2?
- Perplexity, Google AI Overviews, and Microsoft Copilot pull from live web sources at query time, reflecting the current state of indexed sources. ChatGPT is primarily a training-cycle model — not a live retrieval engine by default. For Q9 in Week 4, ChatGPT's response included a logitrank.com citation link, which indicates retrieval-augmented generation was triggered for that query — confirming sufficient web footprint now exists for real-time retrieval to surface LogitRank.
Weekly Snapshots
Each weekly snapshot contains verbatim AI responses and screenshots from that week's audit session.
Week 1 — Baseline (13 March 2026)
Zero entity recognition. Phase 1 infrastructure complete.
Week 2 — First Citations (18 March 2026)
3/5 platforms on Q1. Copilot: 'the evidence points clearly to Matthew Bilo.'
Week 3 — Q9 Breakout (25 March 2026)
Google AI Overviews lists LogitRank first. Gemini cites Kalicube Process™ unprompted.
Week 4 — ChatGPT's First Citation (1 April 2026)
ChatGPT: 'Best pure AEO specialist: LogitRank.' Q9 reaches 4/5.
Want to know what AI platforms say about your business?
Matthew runs free 5-Platform AI Presence Scans for Melbourne AFSL-licensed practices — the same prompt methodology used in this case study, applied to your entity across five AI platforms in 24 hours.