Free Tool
AI search invisibility costs Melbourne financial planning practices revenue every month
Visitors referred by AI search convert at 4.4× the rate of traditional organic visitors. If your firm is not cited in ChatGPT, Perplexity, or Google AI Overviews, those enquiries are going to competitors who are. Calculate the gap below.
How many inbound enquiries, discovery calls, or new-matter requests do you currently receive from all sources?
Estimated revenue from a typical new client engagement — annual fee, matter value, or first-year retainer.
Your current AI citation status
Estimated Revenue Leakage
Per month
$5,000
Per year
$60,000
Client enquiries missed each month
1 potential client
How this is calculated: Semrush's AI Search & SEO Traffic Study found that the average AI search visitor converts at 4.4× the rate of a traditional organic visitor. Applied to estimated AI search traffic share, this produces a conservative 20% additional enquiry volume for AI-visible firms above their current lead flow. Partial citation (hedging language) captures approximately half that uplift. This estimate does not account for compounding citation advantage.
Estimates only. Figures are illustrative projections based on published third-party research averages and user-entered assumptions. Actual outcomes vary significantly based on practice area, geography, service mix, competition, and AI platform behaviour. This calculator does not constitute financial advice, and the output is not a guarantee or prediction of revenue. LogitRank (ABN 86 367 289 522) accepts no liability for decisions made based on these estimates.
The citation gap compounds. AI platforms weight sources they have previously cited — a competitor cited this month is more likely to be cited next month. Each month of inaction widens the gap.
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Why AI search visibility is a revenue issue, not a marketing issue
4.4×
The conversion rate advantage for AI-referred visitors versus traditional organic search, according to the Semrush AI Search & SEO Traffic Study. An AI search visitor is 4.4 times as valuable as an organic visitor based on conversion rate.
60%
Of AI-cited sources are absent from traditional search results. Ranking on Google does not protect against AI search invisibility — they are separate problems.
975%
Year-on-year growth in AI referral traffic reported in the Opollo study sample (Jan 2025–Jan 2026). This figure reflects one sample and individual results vary significantly by industry and geography.
The calculator applies a conservative 20% additional enquiry estimate for AI-visible firms, derived from the 4.4× conversion multiplier in the Semrush AI Search & SEO Traffic Study. The actual gap varies by practice area, geography, and how aggressively competitors are building AI visibility. A Free 5-Platform AI Presence Scan shows where your firm stands specifically — across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
Statistics sourced from third-party studies (Semrush, Opollo) and reflect published averages across general samples. Results for individual financial planning practices will vary. Calculator outputs are illustrative estimates only and do not constitute financial advice. LogitRank (ABN 86 367 289 522) is not an Australian Financial Services Licensee.