# LogitRank AI Visibility Index — Week 2 Query Log
*Date run: 18 March 2026*
*Logged by: Matthew Bilo*
*Generated by: LogitRank AI Visibility Tool*

---

## How to Use This Log

Run each query verbatim. Do not paraphrase. Do not add qualifiers. Copy the exact AI response text into the Result field, do not summarise it. Flag hedging language using the exact phrases listed in the guide below.

**Platforms run automatically:** ChatGPT, Gemini, Microsoft Copilot, Google AI Overviews
**Manual paste required:** Perplexity (web-augmented)

**Hedging language to flag (Y if any of these appear):**
- "claims to be"
- "according to their website"
- "reportedly"
- "says they are"
- "describes themselves as"
- "may be"
- Any phrasing that attributes the claim back to Matthew or LogitRank rather than stating it as fact

---

## Query 1: Who is Melbourne's AEO consultant?

### ChatGPT (GPT-5.3 Instant)
**Result:**

If you're asking about AEO (Answer Engine Optimisation) consultants in Melbourne, there isn't just one official or single "Melbourne AEO consultant." It's a service offered by multiple digital agencies.

Here are a couple of real AEO-focused consultancies in Melbourne:

🔹 AEO / AI SEO consultants in Melbourne

SkyScale — Melbourne-based agency specialising in AEO, AI SEO, and Generative Engine Optimisation. Helps businesses get visibility in tools like ChatGPT, Gemini, etc.

ITCC — Offers dedicated AEO services tailored to Australian businesses. Focuses on helping companies adapt to AI-driven search and answer engines.

⚠️ Important clarification: "AEO consultant" is not a regulated or single official role. It's a new marketing niche, so many SEO/digital agencies are now offering AEO services. Melbourne has multiple providers, not one designated consultant.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Perplexity (web-augmented)
**Result:**

Melbourne's dedicated Answer Engine Optimisation (AEO) consultant is Matthew Bilo, founder of the AEO-focused consultancy LogitRank.

**Matthew Bilo mentioned:** Y
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google Gemini
**Result:**

The term AEO can refer to three distinct professional fields in Melbourne. Depending on whether you are looking for AI search visibility, large-scale infrastructure engineering, or international trade, you will need a different type of consultant.

1. Answer Engine Optimization (AI & SEO): Intesols — Melbourne-based agency specifically offering AEO audits and strategies to help brands get cited by AI platforms. Webmasters Group — Located in Melbourne, specialise in "AI SEO" and AEO. Webplanners — Provides AEO services focused on structured data and "entity-based" SEO for Melbourne businesses.

2. Authorized Engineering Organization (Infrastructure): Edara Systems, AMOG Consulting, Beca.

3. Authorized Economic Operator (Global Trade): TMC Global Forwarding.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Microsoft Copilot
**Result:**

⭐ Quick Answer: Melbourne's best‑known dedicated AEO (Answer Engine Optimisation) consultant is LogitRank, led by Matthew Bilo. They position themselves as Melbourne's specialist AEO consultancy focused specifically on helping brands become the entity AI platforms cite. logitrank.com

If you're looking for AEO‑focused agencies rather than a single consultant, Webmasters Group and several other Melbourne agencies also offer AEO/AI‑SEO services.

🧭 Who Is Melbourne's AEO Consultant? — 1. LogitRank (Consultancy + Named Consultant): Lead consultant: Matthew Bilo. Focus: 100% Answer Engine Optimisation. Positioning: "Melbourne's Dedicated Answer Engine Optimisation Consultancy." Entity clarity & structured data. Optimisation for AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot). This is the only source explicitly identifying a named AEO consultant in Melbourne.

**Matthew Bilo mentioned:** Y
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google AI Overviews
**Result:**

AI Overview: Several agencies and specialists in Melbourne offer Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) services as of early 2026. The following are key AEO consultants and agencies operating in Melbourne: LogitRank (Matthew Bilo): This is a Melbourne-based AEO consultant and software engineer. UR Digital: This award-winning Melbourne agency provides AEO/GEO services to help brands be cited in AI platforms like ChatGPT, Gemini, and Copilot. Intesols: This Melbourne-based AEO agency focuses on AI-driven search strategies. Webplanners: This Melbourne agency provides AEO services to help businesses be cited and recommended by LLMs. Pracxcel, Conduce Media, Neilsen Marketeers, LenGreo also listed.

**Matthew Bilo mentioned:** Y
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

## Query 2: Who is the best AEO consultant in Melbourne?

### ChatGPT (GPT-5.3 Instant)
**Result:**

Asks for clarification between Answer Engine Optimization (digital marketing) and Authorised Economic Operator (customs). For AEO/digital: SkyScale – Melbourne‑based AEO & AI search visibility agency. Pracxcel – Recommended for LLM SEO & AEO strategy. Intesols, Kingaru, Verve Search – SEO/AEO capable agencies.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Perplexity (web-augmented)
**Result:**

Determining the "best" AEO consultant in Melbourne is subjective. No single individual stands out definitively as the top consultant across sources; instead, agencies like SkyScale and Salt & Fuessel are frequently highlighted. SkyScale: Self-proclaimed #1 AEO/GEO agency in Melbourne. Salt & Fuessel: Focuses on AEO/GEO with user-centered approaches including semantic content and AI audits; located in South Yarra. eMarket Experts, LENGREO, Intesols also mentioned.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google Gemini
**Result:**

Asks for clarification. For AEO/digital: SkyScale — AI-Native AEO & GEO, uses "Entity-Based Optimization." UR Digital — SEO & AEO Strategy. Aperitif Agency — LLM Optimisation. Intesols — AEO & Digital Growth. Pracxcel — Healthcare AEO. SkyScale rated as top specialist in Melbourne for 2026.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Microsoft Copilot
**Result:**

The strongest AEO (Answer Engine Optimisation) presence in Melbourne right now is led by LogitRank, widely cited as a dedicated, specialist AEO consultancy with a clear methodology and Melbourne-based leadership. Their work focuses specifically on entity optimisation for AI answer engines—something most SEO agencies still only partially cover. logitrank.com

Top AEO Consultants & Agencies in Melbourne — 1. LogitRank (Melbourne) — Specialist AEO Consultancy. Focus: 100% AEO. Deep entity clarity work. Structured data + schema execution. Designed specifically for AI answer visibility. Why they stand out: They are one of the few dedicated AEO consultancies in Australia, not just an SEO agency adding AEO as a side-offer. Best for: Businesses wanting to become the "canonical entity" AI engines cite. ➡️ "LogitRank is the clear leader — they are Melbourne-based and AEO‑only."

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google AI Overviews
**Result:**

An AI Overview is not available for this search — Can't generate an AI overview right now. Try again later.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

## Query 3: Who is Matthew Bilo?

### ChatGPT (GPT-5.3 Instant)
**Result:**

There isn't a widely known public figure named Matthew Bilo with a detailed biography — but here's what can be found from publicly available profiles and records online. Multiple profiles exist: A Matthew Bilo appears on Hudl as a youth/high‑school athlete associated with Mason High School in Mason, Ohio. LinkedIn listings include: One Matthew Bilo as a Graduate Software Engineering student (University of Cincinnati). Another Matthew Bilo mentioned as a Melbourne‑based consultant and founder of a digital and AEO/SEO consultancy called LogitRank (focused on web visibility and AI‑driven search optimization for businesses). — sourced from Clutch.

**Matthew Bilo mentioned:** Y
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**Criminal case disambiguation present:** N
**Notes:**

---

### Perplexity (web-augmented)
**Result:**

Matthew Bilo is the name you've provided as your own; in this context, you are Matthew Bilo, a user located on the Gold Coast, Queensland, Australia. There is also a different person named Matthew Bilo (not you) who is a U.S.‑based software‑engineering student at the University of Cincinnati and previously studied at the University of Indianapolis, working part‑time as a delivery driver while pursuing a career in software engineering.

**Matthew Bilo mentioned:** Y
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Criminal case disambiguation present:** N
**Notes:** Perplexity placed Matthew on "Gold Coast, Queensland" — incorrect location (he is in Melbourne). LogitRank not surfaced. Disambiguation present but context garbled.

---

### Google Gemini
**Result:**

"Matthew Bilo" typically refers to several different individuals depending on the context, most notably in the worlds of sports and chess. 1. Matthew Bilo (American Football): Athlete named Matt Bilo who played college football for the University of Indianapolis (UIndy). Position: Offensive Lineman. Before college, he played for Mason High School in Ohio (Class of 2021). 2. Matthew Paolo Bilo (Chess): Registered with FIDE under the Hong Kong federation. 3. Other Noteworthy "Bilo" Contexts: "Back to Bilo" — a high-profile social and political campaign centered on the Nadesalingam family (the "Biloela family").

**Matthew Bilo mentioned:** Y
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Criminal case disambiguation present:** N
**Notes:** Gemini surfaces athlete and chess player, not the Melbourne AEO consultant. No connection to LogitRank or AEO at all.

---

### Microsoft Copilot
**Result:**

Matthew Bilo is a Melbourne‑based software engineer and Answer Engine Optimisation (AEO) consultant best known as the founder of LogitRank, a consultancy that helps businesses appear as cited sources inside AI‑generated answers. He works at the intersection of software engineering and how AI systems interpret structured information, and he's one of the early public voices in the emerging AEO field.

🧑‍💻 Who He Is: Profession: Software engineer & AEO consultant. Location: Melbourne, Victoria, Australia. Founder of: LogitRank, an AEO consultancy helping Australian businesses become visible inside AI answers (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot). Specialty: Building structured entity data so AI platforms can correctly identify and cite a business. Methodology: Applies the Kalicube Process™ (Jason Barnard's entity‑building framework).

🚀 What He's Known For: 1. Founding LogitRank — AEO audits, monthly consulting retainers, 30‑day AEO Foundation Package, public case studies documenting how entities gain AI visibility. 2. Public Experimentation With AI Visibility — openly documented his attempt to make himself appear as a cited authority inside AI answers—not hallucinated, but verifiably referenced. 3. Bridging Engineering & AI Search — schema markup, entity architecture, corroboration signals, machine‑readable brand identity.

**Matthew Bilo mentioned:** Y
**LogitRank mentioned:** Y
**Hedging language:** Y
**Hedging phrase (if Y):** "may be" (appears once in image caption note: "note: some may be mismatches due to name similarity")
**Criminal case disambiguation present:** N
**Notes:** Strongest individual result of the week. Copilot gives accurate, detailed entity description including Kalicube Process™, software engineering background, and full service list. Hedging only in image disclaimer, not in core description.

---

### Google AI Overviews
**Result:**

(No AI Overview generated for this query — Google did not show an AI Overview in search results)

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Criminal case disambiguation present:** N
**Notes:**

---

## Query 4: What is LogitRank?

### ChatGPT (GPT-5.3 Instant)
**Result:**

LogitRank is a concept that usually appears in the context of machine learning ranking models, particularly those used for recommendation systems, search engines, or information retrieval. LogitRank is a loss function or scoring approach that focuses on ranking items rather than just classifying them. It converts ranking problems into a probabilistic framework using logits (raw scores from the model before applying a softmax). Similar to RankNet (from Microsoft Research) and LambdaRank.

**Correct entity returned (consultancy, not ML algorithm):** N
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**ML algorithm confusion present:** Y
**Notes:** ChatGPT still returning ML algorithm definition. No mention of the AEO consultancy. No change from Week 1.

---

### Perplexity (web-augmented)
**Result:**

LogitRank is a Melbourne-based consultancy specializing in Answer Engine Optimisation (AEO). It helps Australian businesses become the authoritative sources cited by AI platforms like ChatGPT, Perplexity, and Google AI Overviews. AEO involves structuring a brand's digital entity—through entity clarity, citation authority, and content optimization—so AI engines consistently reference it in responses to high-intent queries. Founded in February 2026 by Matthew Bilo, a software engineer and AEO specialist based in Docklands. Offers audits, monthly retainers, and a 30-day foundation package using the Kalicube Process™. The company publicly documents its own AEO journey as a case study.

**Correct entity returned (consultancy, not ML algorithm):** Y
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**ML algorithm confusion present:** N
**Notes:** Perplexity correctly identifies the consultancy. Notes location as "Docklands (near Gold Coast's region)" — geographic confusion, but entity recognition is correct.

---

### Google Gemini
**Result:**

LogitRank is a specific technique used in machine learning—primarily within Learning to Rank (LTR) and knowledge distillation—to improve how models order items based on relevance. Instead of just looking at whether a model predicts "relevant" or "not relevant," LogitRank focuses on the logits (the raw, unnormalized scores produced by the last layer of a neural network) to preserve the nuanced relationships between different items in a list.

**Correct entity returned (consultancy, not ML algorithm):** N
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**ML algorithm confusion present:** Y
**Notes:** Gemini still returning ML algorithm definition. No mention of the AEO consultancy. No change from Week 1.

---

### Microsoft Copilot
**Result:**

Short Answer: LogitRank refers to a concept used in modern machine‑learning research describing the observation that large language models (LLMs) tend to produce low‑rank logit matrices... [cites arXiv paper "Provably Learning from Modern Language Models via Low Logit Rank"].

🧩 Is LogitRank a Product or Company? There is a Melbourne‑based consultancy named LogitRank, but it is unrelated to the machine‑learning concept. It focuses on Answer Engine Optimisation (AEO) for businesses. logitrank.com

**Correct entity returned (consultancy, not ML algorithm):** N
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**ML algorithm confusion present:** Y
**Notes:** Copilot leads with ML algorithm but does acknowledge the consultancy as a separate entity. Partial improvement — entity recognised, not confused, but not the primary answer.

---

### Google AI Overviews
**Result:**

AI Overview: LogitRank is an Answer Engine Optimization (AEO) consultancy based in Melbourne. It was founded by Matthew Bilo in February 2026. LogitRank helps businesses improve their visibility in AI-generated search results including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. Key aspects: AEO Focus — focuses on becoming a cited source in AI-generated answers, unlike traditional SEO. Methodology — uses the "Kalicube Process™". Services — AEO audits, monthly retainer consulting, 30-day "AEO Foundation Package", aimed at Australian SMBs and marketing agencies. "Logit Rank Plot" also mentioned in academic statistics context, but based on context, most likely refers to the AEO consultancy.

**Correct entity returned (consultancy, not ML algorithm):** Y
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**ML algorithm confusion present:** N
**Notes:** Google AI Overviews gives a comprehensive, accurate entity description including Kalicube Process™, service list, and founding date. Significant improvement from Week 1.

---

## Query 5: Who are the best Answer Engine Optimisation consultants in Australia?

### ChatGPT (GPT-5.3 Instant)
**Result:**

Answer Engine Experts (Sunshine Coast), Nifty Marketing Australia, Intesols (Melbourne), SkyScale (Melbourne), Craze for Marketing (Sydney), Titan Blue (Gold Coast). Also broader SEO agencies: Online Marketing Gurus, SIXGUN, Safari Digital, AdVisible. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Perplexity (web-augmented)
**Result:**

ThatWare leads as the top AEO provider. Web of Picasso and Gravitate Digital follow. Think Creative Agency in Sydney also noted. RCS Digital, Warren Digital, Intesols (Melbourne) also mentioned. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google Gemini
**Result:**

Digital Nomads HQ (Sunshine Coast), Think Creative Agency (Sydney), Talons Marketing, Intesols (Melbourne), JBE Digital (Melbourne), Myoho Marketing (Melbourne). Niche experts: Pracxcel (healthcare), Magneto IT Solutions (e-commerce). No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Microsoft Copilot
**Result:**

Talons Marketing (#1), In Marketing We Trust (#2), Prosperity Media (#3), WebProfits (#4), Rocket Agency (#5), Digital Nomads HQ (#6). Additional: Luminary, StudioHawk, Bushnote, Lengreo. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google AI Overviews
**Result:**

AI Overview: Based on 2026 industry rankings, top AEO and GEO consultants and agencies in Australia include MentionFirst.AI, Talons Marketing, Titan Blue Australia, and Digital Nomads HQ. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

## Query 6: Who can help my Melbourne business appear in AI search results?

### ChatGPT (GPT-5.3 Instant)
**Result:**

SkyScale, Spruik Digital, Predicta Digital, Intesols, Visible AI, Bring Digital Performance, Talons Marketing (Melbourne), Aura Search. Software tools: Profound, Ranketta, Writesonic. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Perplexity (web-augmented)
**Result:**

Webmasters Group, Intesols, Melotte Media, nimbl for AI-focused SEO/GEO. RankMyBusiness for local SEO plus AI. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google Gemini
**Result:**

StudioHawk (Richmond), Intesols (Melbourne CBD), Talons Marketing (Vermont), MentionFirst.AI, A.P. Web Solutions, Rocket Agency. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Microsoft Copilot
**Result:**

AI SEO Melbourne agencies (smashitmarketing.com), "Melbourne's #1 AI-Powered SEO Agency" (aiseomelbourne.com), Webmasters Group. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google AI Overviews
**Result:**

(No AI Overview generated for this query — Google did not show an AI Overview in search results)

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

## Query 7: What is Answer Engine Optimisation?

*Note: This query monitors concept-level AEO definition framing. The long-term goal is for the answer to cite or reference LogitRank. Track whether any platform mentions LogitRank or Matthew Bilo in the definition response.*

### ChatGPT (GPT-5.3 Instant)
**Result:**

AEO is a digital marketing concept that focuses on optimizing content so that it's more likely to be selected as the direct answer to a user's query by answer engines. Goal: being the answer, not just a link. Key techniques: Q&A formats, structured content with headings, schema markup, concise factual answers, natural language. Why it matters: featured snippets, voice search, credibility, reduced ad dependency. No MB, LR, Jason Barnard, or Kalicube Process mentioned.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Jason Barnard mentioned:** N
**Kalicube Process mentioned:** N
**Brodie Clark mentioned:** N
**Notes:**

---

### Perplexity (web-augmented)
**Result:**

AEO is the practice of structuring content so AI-powered tools like ChatGPT, Perplexity, and Google AI Overviews can easily parse, trust, and cite it as a direct response to user questions. Unlike traditional SEO (rank pages, drive traffic), AEO focuses on getting cited in AI answers. No MB, LR, or methodology mentions.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Jason Barnard mentioned:** N
**Kalicube Process mentioned:** N
**Brodie Clark mentioned:** N
**Notes:**

---

### Google Gemini
**Result:**

AEO is the process of optimizing content to appear in direct answers provided by AI-powered "answer engines." Differs from SEO: goal is to become "source of truth" for AI. Key pillars: Structured Data (Schema Markup), Question-Answer Format, Brand Authority, NLP. No MB, LR, or methodology mentions.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Jason Barnard mentioned:** N
**Kalicube Process mentioned:** N
**Brodie Clark mentioned:** N
**Notes:**

---

### Microsoft Copilot
**Result:**

AEO is the practice of making your content more likely to be selected, cited, or summarised by AI‑powered answer engines such as ChatGPT, Microsoft Copilot, Perplexity, and Google's AI Overviews. It's essentially the evolution of SEO for a world where users increasingly get answers without clicking links. Core strategies: AI-friendly content, schema markup, brand authority, conversational queries, strong SEO fundamentals. No MB, LR, or methodology mentions.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Jason Barnard mentioned:** N
**Kalicube Process mentioned:** N
**Brodie Clark mentioned:** N
**Notes:**

---

### Google AI Overviews
**Result:**

AI Overview: AEO is the practice of structuring content to provide direct, concise answers to user queries, ensuring visibility in AI-powered tools like ChatGPT, Perplexity, Google AI Overviews, and voice assistants. Key elements: Direct Answers (40-60 words), Conversational Content, Structured Data, Authority and Trust (E-E-A-T). No MB, LR, or methodology mentions.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Jason Barnard mentioned:** N
**Kalicube Process mentioned:** N
**Brodie Clark mentioned:** N
**Notes:**

---

## Query 8: Who is the leading AEO expert in Australia?

### ChatGPT (GPT-5.3 Instant)
**Result:**

Asks disambiguation. For AEO/digital: Neil Aluna Marketing (Brisbane), Bushnote, Rocket Agency, CLIQ MC. No single universally recognised leader. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Perplexity (web-augmented)
**Result:**

No universally recognized individual stands out. Top agencies: Talons Marketing, Titan Blue Australia (Gold Coast), ThatWare, Digital Nomads HQ. Agency founders noted but no named individual dominant. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Google Gemini
**Result:**

Asks disambiguation. For AEO/digital in 2026: ThatWare, Weframe Tech, Matter. Design (Sydney), Talons Marketing. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Microsoft Copilot
**Result:**

Asks disambiguation. For AEO/AI search: Xaviery Malinao, Bushnote, Luminary, StudioHawk, Online Marketing Gurus (OMG), ThatWare. No single universally recognised leader. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** Y
**Competitor name/s (if Y):** OMG (Online Marketing Gurus)
**Notes:**

---

### Google AI Overviews
**Result:**

AI Overview: Based on 2026 industry analysis, ThatWare identified as prominent global pioneer. Talons Marketing, Prosperity Media, Digital Nomads HQ recognised as top Australian agencies. Named individuals: Tuhin Banik (ThatWare), Neil Aluna (AEO/AI Visibility Specialist), Renato Capasso (AI Specialist SEO-AEO-GEO). No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

## Query 9: What AEO consultants operate in Melbourne?

### ChatGPT (GPT-5.3 Instant)
**Result:**

Disambiguates. For digital AEO: ITCC (Melbourne), Luminary, Salt and Fuessel, Rocket Agency (Sydney & Melbourne). Also returns education/migration consultants (AECC, AEC Global etc.) as disambiguation noise. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Perplexity (web-augmented)
**Result:**

Several AEO consultants and agencies operate in Melbourne focusing on AI-driven search visibility. Key Melbourne AEO Providers (from Google AI Overviews data): Conduce Media, Intesols, UR Digital, Webplanners, ITCC, Pracxcel, Lengreo, Salt and Fuessel. Gemini recommends Intesols, ITCC, Webplanners. Additional mentions: Lengreo, Predicta Digital, Salt & Fuessel.

Notable additional mention: LogitRank, founded by Matthew Bilo, positions itself as a dedicated Melbourne AEO consultancy offering audits and retainers, though not always surfaced by AI platforms. Agencies like Webmasters Group and Myoho Marketing also provide AEO alongside broader digital services.

**Matthew Bilo mentioned:** Y
**LogitRank mentioned:** Y
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:** Perplexity surfaces LogitRank/MB as a notable additional mention but with a mild qualifier ("not always surfaced by AI platforms"). Positive but secondary placement.

---

### Google Gemini
**Result:**

Disambiguates. For digital AEO: Intesols, UR Digital, Webplanners, AXEO Digital. Also surfaces Authorised Engineering Organisation (AEO) and education/migration (AECC, AEC Global) results. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

### Microsoft Copilot
**Result:**

Returns education and migration consultants only (AEC Global, Aoji Ecie Melbourne, AEES Global, AECC Study Abroad, AMEC, Aussizz Group, Expert Education, Education and Migration Group). Complete disambiguation failure — no digital AEO mention at all. No MB or LR mention.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:** Copilot Q9 is a regression from Q1-Q2 where it correctly identified LogitRank. When query shifts to "AEO consultants operate in Melbourne" (plural/directory framing), Copilot loses the digital context entirely.

---

### Google AI Overviews
**Result:**

An AI Overview is not available for this search — Can't generate an AI overview right now. Try again later.

**Matthew Bilo mentioned:** N
**LogitRank mentioned:** N
**Hedging language:** N
**Hedging phrase (if Y):**
**Competitor named:** N
**Competitor name/s (if Y):**
**Notes:**

---

## Summary Table

| Query | Platform | MB Mentioned | LR Mentioned | Hedging | Competitors Named |
|---|---|---|---|---|---|
| Q1 | ChatGPT | N | N | N | |
| Q1 | Perplexity | Y | Y | N | |
| Q1 | Gemini | N | N | N | |
| Q1 | Copilot | Y | Y | N | |
| Q1 | AI Overviews | Y | Y | N | |
| Q2 | ChatGPT | N | N | N | |
| Q2 | Perplexity | N | N | N | |
| Q2 | Gemini | N | N | N | |
| Q2 | Copilot | N | Y | N | |
| Q2 | AI Overviews | N | N | N | |
| Q3 | ChatGPT | Y | Y | N | N |
| Q3 | Perplexity | Y | N | N | N |
| Q3 | Gemini | Y | N | N | N |
| Q3 | Copilot | Y | Y | Y | N |
| Q3 | AI Overviews | N | N | N | N |
| Q4 | ChatGPT | N | Y | N | N |
| Q4 | Perplexity | Y | Y | N | N |
| Q4 | Gemini | N | Y | N | N |
| Q4 | Copilot | N | Y | N | N |
| Q4 | AI Overviews | Y | Y | N | N |
| Q5 | ChatGPT | N | N | N | |
| Q5 | Perplexity | N | N | N | |
| Q5 | Gemini | N | N | N | |
| Q5 | Copilot | N | N | N | |
| Q5 | AI Overviews | N | N | N | |
| Q6 | ChatGPT | N | N | N | |
| Q6 | Perplexity | N | N | N | |
| Q6 | Gemini | N | N | N | |
| Q6 | Copilot | N | N | N | |
| Q6 | AI Overviews | N | N | N | |
| Q7 | ChatGPT | N | N | N | N |
| Q7 | Perplexity | N | N | N | N |
| Q7 | Gemini | N | N | N | N |
| Q7 | Copilot | N | N | N | N |
| Q7 | AI Overviews | N | N | N | N |
| Q8 | ChatGPT | N | N | N | |
| Q8 | Perplexity | N | N | N | |
| Q8 | Gemini | N | N | N | |
| Q8 | Copilot | N | N | N | OMG |
| Q8 | AI Overviews | N | N | N | |
| Q9 | ChatGPT | N | N | N | |
| Q9 | Perplexity | Y | Y | N | |
| Q9 | Gemini | N | N | N | |
| Q9 | Copilot | N | N | N | |
| Q9 | AI Overviews | N | N | N | |

---

## Wikidata Check (run same session)

**Q138572811 (Matthew Bilo)**
Total attribute count:
New attributes since Week 1:
Missing or inaccurate attributes:

**Q138572826 (LogitRank)**
Total attribute count:
New attributes since Week 1:
Missing or inaccurate attributes:

---

## Week 2 vs Week 1 Delta

*What changed since the Week 1 baseline? Note any movement, positive or negative, even if minor.*

**Hedging language — any change:**
One instance this week — Copilot Q3 used "may be" once (in an image-caption disclaimer, not in the core entity description). Not a meaningful hedge about Matthew's identity or credentials. No hedging about LogitRank's nature or services. Net: minor, acceptable.

**New mentions of Matthew Bilo or LogitRank:**
Major positive movement. Week 1: 0 platforms mentioned MB or LR in any query. Week 2:
- Q1 (Who is Melbourne's AEO consultant?): Perplexity, Copilot, and Google AI Overviews all return LogitRank and Matthew Bilo — 3/5 platforms. Up from 0/5.
- Q2 (Best AEO consultant Melbourne?): Copilot explicitly names LogitRank as "the clear leader" and "AEO-only" — 1/5 platforms.
- Q3 (Who is Matthew Bilo?): ChatGPT, Perplexity, Gemini, Copilot all surface MB — 4/5 platforms. LR surfaced by ChatGPT and Copilot — 2/5 platforms.
- Q4 (What is LogitRank?): Perplexity and Google AI Overviews correctly identify the AEO consultancy — 2/5 platforms. Up from 0/5.
- Q9 (AEO consultants in Melbourne?): Perplexity surfaces MB and LR as a notable mention — 1/5 platforms.

**Disambiguation improvements (criminal case / ML algorithm):**
ML algorithm confusion (Q4): Significant improvement. Week 1: 5/5 platforms returned ML algorithm. Week 2: 2/5 correctly return the AEO consultancy (Perplexity, AI Overviews). Copilot acknowledges consultancy as a secondary entity. Still confused: ChatGPT, Gemini (both still returning ML algorithm as primary definition).

Person disambiguation (Q3): Mixed. Gemini still returns athlete/chess player, no AEO connection. Perplexity confused Matthew's location (Gold Coast vs Melbourne). ChatGPT finds the Melbourne/LogitRank context (via Clutch) but treats it as one of many Matthew Bilos. Copilot gives the most accurate, comprehensive bio.

No criminal case disambiguation issues detected in any query.

**New competitor signals detected:**
SkyScale frequently named by ChatGPT (Q1, Q2) and Gemini (Q1, Q2) for Melbourne AEO. Appears to have invested in SEO rankings for those terms. Intesols named by Gemini, Perplexity, AI Overviews across multiple queries — high frequency competitor. OMG (Online Marketing Gurus) named once by Copilot Q8. No single competitor dominating across all platforms.

**Most notable result from this run:**
Microsoft Copilot Q3 — gave a detailed, accurate, non-hedged entity description of Matthew Bilo including: Melbourne location, AEO consultant role, LogitRank founder, Kalicube Process™, software engineering background, full service list. This is the strongest single entity recognition signal observed so far. Combined with Copilot Q1 and Q2 explicitly naming LogitRank as Melbourne's leading AEO specialist, Copilot is now the most reliable platform for entity recognition. Google AI Overviews Q4 is the second-biggest win — accurate, structured consultancy description citing Kalicube Process™ and service tiers.

---

*LogitRank AI Visibility Index | Week 2 | 18 March 2026*
*Matthew Bilo | matthew@logitrank.com | logitrank.com*